IW Flagship – The Birth of a Vision

The IW Flagship is more than a showroom, it is the birthplace of a vision. Conceived as the ultimate expression of International Water & Wellness, the Flagship embodies our philosophy: that design is not merely a function, but a way of life.

At over 250m², the IW Flagship is designed as a living gallery, where every curve, surface, and detail reflects the essence of IW. It is not a space to display products, but a place to feel them, to understand their presence, their precision, and their beauty. Each finish, each collection, is presented not as an object of commerce, but as an invitation to experience the world of IW.

The concept was born from a single idea: that true luxury does not demand attention, it commands it quietly. The Flagship embodies this, a sanctuary where simplicity and sophistication coexist. Its design is fluid yet architectural, understated yet powerful, capturing the duality at the heart of IW.

Here, the IW Vision takes form. The Flagship is not only a home for our collections, Icon, Three16, Splash, Aeon, and beyond, but a reflection of the culture we are building. A culture rooted in craftsmanship, individuality, and timeless elegance.

To step inside the IW Flagship is to step into the IW universe. It is a place for dialogue with architects and designers, for discovery by clients and collaborators, for the quiet unfolding of inspiration. Every detail, from the layout to the lighting, has been curated to align with the IW Vision: to create not products, but experiences.

The IW Flagship is the beginning of many things, a statement of who we are today and who we aspire to be tomorrow. It is a physical embodiment of our belief that design shapes life, and life gives meaning to design.